For Young People:
The people who bought your phone for you thought they were doing the right thing, and were doing it out of love, and to help you succeed in life.
Don’t let them down and become the person our website is warning you might become.
Enjoy the positive aspects of owning and using a fantastic piece of technology, but don’t let it become who you are… you’re better than that.
Make sure you encourage your friends to be aware of the potential dangers too.
For Parents:
We all thought we were helping our kids become tech literate and capable by giving them smartphones and devices… but now we know different.
Research shows that we can help considerably and lead by example. (Some of us are worse than the kids–you know who you are!)
An online commercial (that’s still primarily designed to sell product), but with a great social statement.